Enhancing Financial Wellness Through Rewards Programs: Dave Pouliot, CoinMiles
TechBeat Canada recently met with CoinMiles, an innovative platform that makes perks exciting and accessible for businesses and their employees. In an exclusive interview, CEO Dave Pouliot shed light on the potential of rewards programs to enhance employees’ financial wellness and purchasing power. Pouliot revealed that the inspiration behind CoinMiles was the financial struggles faced by Millennials & Gen-Z. “Both generations are struggling to make ends meet. 50% live paycheck to paycheck, and 68% may never be able to buy a house based on their income alone,” Pouliot stated the obvious problem in today’s world. CoinMiles offers part of the solution by launching CoinMiles+, the new perks platform for organizations, with huge rewards at major brands like Amazon, Uber Eats, Walmart, and more while also promoting Bitcoin adoption. “A user would usually get 1,000+ in their pockets every year.” “CoinMiles was the first company to offer Bitcoin rewards in Canada. We’re made by Millennials & Gen-Z, for Millennials & Gen-Z, and are quick to integrate new tech trends into our platform.” Reflecting on significant challenges, Pouliot recounted, “Initially, being tagged a ‘crypto app’ brought stigma. But we never sold or promoted crypto; we simply offered users Bitcoin rewards as an option .” He continued, “Now, most people understand that our company’s vision goes far beyond Bitcoin rewards.” Unique positioning of CoinMiles in the market is highlighted by its focus on promoting the platform through an employer-based channel. Pouliot stated, “Our SaaS platform enables employers to craft their own perks with the help of the latest tech like open banking and AI. A lot of incredible features are coming soon.” Drawing from his experience, Pouliot offered valuable advice to aspiring tech entrepreneurs: “If you can figure out a good distribution channel from the start (for example, knowing a company that will adopt my platform once I execute on X), your journey will be incredibly easier.” Discover more about CoinMiles and the rewards for your business and employees. If you’re a company looking to put more in your employees pocket for a fraction of the cost, CoinMiles is currently in beta and seeking partners. Reach out at partners@coinmiles.io and mention the “TECHBEAT” offer to gain early access. Yugbodh Singh Yugbodh (YB) is a contributing writer at Tech Beat Canada, he skillfully weaves captivating stories. For him music and movies serves as an escape, and he finds them fascinating as they constantly evolve. If you have interesting tales to share, feel free to reach out via email at: info@techbeat.ca
